EXPLORING THE IMPACT OF QRIS TECHNOLOGY ON GEN Z INTENTION TO CONTRIBUTE INFAQ TO MOSQUES

Authors

DOI:

https://doi.org/10.20414/ijhi.v23i2.729

Keywords:

Religiosity, Ease of Use, Motivation, Intention Infaq, Gen-Z

Abstract

This study examines the impact of religiosity, ease of use, motivation, and intention to donate infaq among Generation Z in Jember, Indonesia, focusing on mosque donations via QRIS technology. Using a quantitative approach with 100 participants and analyzed through SEM-PLS, the study finds that religiosity enhances motivation through goal-focused behavior. In contrast, ease of use promotes motivation by simplifying the donation process. The research highlights QRIS's benefits, such as increased convenience and transparency, but also identifies challenges, including low digital literacy and limited understanding of infaq among some congregants. These findings suggest that while QRIS has the potential for improving mosque donations, addressing digital literacy and comprehension barriers is essential for maximizing its effectiveness among younger generations.

Author Biography

Ririn Tri Ratnasari, Universitas Airlangga

Ririn Tri Ratnasari is a Professor specializing in Islamic Marketing at Universitas Airlangga. Her research primarily focuses on Islamic Marketing, Islamic Leadership, Islamic Business Management, Halal Destinations, and Waqf Management.

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Published

2024-11-28

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